EU AI Act Article 50 implementation

Since 2 August 2026, people in the EU must be told when they are interacting with an AI system, and AI-generated content must carry machine-readable marking (Reg. (EU) 2024/1689, Art. 50 (opens in a new tab)). I implement both in your product in 10 working days for €2,500 fixed, and hand you a dated evidence pack.

€2,500 fixed· 10 working days

Half on start, half on delivery of the evidence pack. Milestone billing above $8,000. Evidence pack or no fee: every engagement ends with a dated evidence pack. If I don’t deliver it, you don’t pay the closing half.

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What is this for, exactly?

Any business showing EU users an AI chatbot or publishing AI-generated content — including US companies whose output is used in the EU.

What do you get?

The AI-interaction disclosure implemented in your product — visible, accessible, present before the first interaction
Machine-readable marking of AI-generated content where the obligation applies — scoped against the Commission’s published exemptions, so you don’t pay to mark what is exempt
The evidence pack: screenshots, the code change, DOM proof, and a dated statement of what was implemented and against which article
A written scope statement: technical implementation, not legal advice

Why is the evidence pack the real product?

The disclosure itself is an afternoon of work. What survives the afternoon is the record: screenshots, the code change, DOM proof, and a dated statement of what was implemented against which article. That is the document an enterprise customer's procurement questionnaire, an auditor, or your own counsel actually asks for — and it is the part a vendor toggle can never give you.

What does non-compliance risk, concretely?

The Commission's own FAQ puts penalties for Article 50 breaches at up to €15,000,000 or 3% of total worldwide turnover for the preceding financial year, whichever is higher. For a large undertaking a €2,500fixed fee is 0.017% of that ceiling.

That ratio is worth stating carefully, because most suppliers quote it at everyone. Article 99(6) inverts the test for SMEs and start-ups to whichever is lower — and Regulation (EU) 2026/1744, in force 27 July 2026, extends the lower cap to small mid-caps for the same tier. So if you are a smaller company, your real ceiling is materially below the headline figure, and anyone quoting you 0.017% has not checked. I would rather size the exposure to your turnover than sell against a number that does not apply to you. (Penalty figures: European Commission, Article 50 FAQ (ceiling); AI Act Article 99(6) (SME cap); ratio computed (opens in a new tab), retrieved 2026-08-25.)

How do I know what you are NOT required to do?

The Commission publishes exemptions from the marking obligation: short sequences of numbers, symbols or letters; source code; machine-to-machine outputs; closed-loop industrial uses; assistive standard editing functions. Scoping your product against that list is part of the engagement — it is how the job stays at€2,500 instead of growing into a programme you don't need.

Where do you start if you're not sure this applies?

Two free minutes: open your product the way an EU visitor would and look at the chat window before the first message. If there is no disclosure, you have a checkable fact to bring to counsel. The five-question self-check walks through the Commission's own scope questions, free and without collecting anything. If the answer needs to be in writing, the€2,950 fixed diagnostic exists for exactly that.

What does the price not include?

Stated before you ask, because a fixed price is only fixed if its edges are published.

No legal advice, no scope opinion — whether Article 50 applies to you is a question for your counsel
No conformity attestation or signature on any declaration
One product surface; additional products are quoted separately before work starts

Which deadlines does this answer?

Questions buyers actually ask

Does Article 50 apply to us if we’re a US company?

The Commission’s FAQ says providers established outside the EU are subject to the AI Act “if the output of their AI system is used in the EU”. Whether that describes your situation is a question for your counsel — what I can do is show you exactly what your product currently presents to an EU visitor.

Our chatbot vendor says they handle the disclosure. Doesn’t that settle it?

A vendor toggle produces a disclosure. It does not produce a dated record of what was implemented, by whom, in what scope, against which article — which is what a compliance lead, auditor or enterprise customer asks to see. The evidence pack is the product here; the disclosure is the easy part.

What about the marking of AI-generated content?

The marking obligation is part of the same article and took effect on 2 August 2026; only systems placed on the market before that date have until 2 December 2026. The Commission also publishes exemptions — source code, machine-to-machine output, standard editing assistance — and scoping against those is included, so you don’t pay to mark what is exempt.

Can you confirm we’re compliant afterwards?

No — and be wary of anyone who will. “Compliant” is a legal conclusion. What you get from me is the implementation and dated evidence of exactly what was done. Your counsel decides what it means; in practice, that evidence is what they want to have.

What if we only want the disclosure, not the full pack?

Then say so on the call and I’ll quote a smaller fixed price for the retrofit alone. I’ll tell you honestly what you’re giving up: the marking scoping and the evidence pack are usually the parts with lasting value.

Last reviewed2026-08-24· Every dated claim on this page links to its source.

Article 50, implemented — with evidence you can hand to counsel